Fitness News

www.healthandfitness.org

BOSTON, MA—July 31, 2025—The Health & Fitness Association (HFA) is proud to announce a strategic partnership with MEFITPRO, the Middle East’s leading fitness solutions company, for the 23rd edition of the MEFIT Summit, the region’s most influential health, fitness, and wellness event. The Summit will be held October 9-11, 2025, at the prestigious Marriott Resort Palm Jumeirah, Dubai.

Since its inception in 2003, MEFIT Summit has served as a dynamic platform bringing together fitness professionals, thought leaders, brands, and enthusiasts to celebrate and shape the future of fitness and wellness. This year’s edition promises to be the most expansive yet, with over 2,000 participants, 30+ international speakers, and 80+ sessions across three impactful days.

For the first time ever, the 2025 edition will introduce the Biohacking & Longevity Summit - a full-day deep dive into the latest breakthroughs in health, performance, and living better for longer. Day 1 kicks off with the Business Summit along with the Biohacking and Longevity summit. Day 2 and Day 3 will feature the region’s premier Fitness & Wellness Summit, attracting decision-makers, gym owners, investors and fitness professionals across the fitness industry.

The partnership between HFA and MEFITPRO will strengthen MEFIT Summit’s international reach, fostering cross-border collaboration and professional development.

HFA President and CEO Liz Clark said: "This partnership with MEFITPRO marks a significant step in HFA’s global strategy to support and elevate the fitness industry in high-growth regions. The Middle East is a vital hub of innovation and opportunity, and we are proud to collaborate with MEFITPRO to foster professional development, international collaboration, and long-term industry advancement."

MEFITPRO CEO Greg Boucher shared: "We’re thrilled to welcome HFA on board as an official partner. Their mission to elevate the global health and fitness industry aligns seamlessly with our vision for the MEFIT Summit. This collaboration will further empower our community and ensure we are not just hosting a summit, but we’re also bringing the global fitness community closer and driving real impact where it matters most."

MEFITPRO Managing Director and MEFIT Summit Chairperson Rania Boucher added: "This partnership with HFA is a major milestone. Together, we aim to create an immersive experience that blends education, innovation, and global best practices. We are excited to see the positive ripple effect this will have on fitness professionals, brands, and wellness seekers from the Middle East and beyond."

The MEFIT Summit continues to build momentum as the Middle East’s gateway to the global fitness ecosystem, and this collaboration with HFA ensures even greater opportunities for education, networking, and business growth.

For media inquiries, sponsorships, or participation details, please contact: [email protected] or visit mefitsummit.net.

About the Health & Fitness Association

The Health & Fitness Association, a global community of industry leaders, is the only worldwide trade association providing a unified voice for the community of leaders who operate health and fitness facilities, offer professional guidance on physical activity, and provide the tools and equipment to do so to the millions of fitness facility members who understand that exercise improves their physical and mental health.

Through advocacy, education, and research, the association speaks to opportunities, challenges, and changes that are moving the industry into a new era.